Ads cost money every single day. Social media reach is unpredictable and platforms change their algorithms constantly. But a blog post that ranks on page one of Google keeps sending people to your product page whether you’re working, sleeping, or doing something else entirely. That’s the compounding advantage of SEO that most digital product sellers […]
How to Use SEO to Drive Free Traffic to Your Digital Products Read More »
You’ve been posting every day. You’ve got traffic coming in. People are clicking through. And nobody is buying. Before you restructure your offer, rebuild your funnel, or convince yourself the market is saturated, check your sales page. Not your content, not your ads, not your email sequence. The page that’s supposed to close the sale.
The Real Reason You’re Not Making Sales Read More »
I spent close to a decade in digital marketing before I ever ran a single Meta ad. SEO, content strategy, email, growth programs for brands like Durex, Nurofen, and LexisNexis Global. I understood funnels, I understood conversion, I understood what makes people buy. What I did not understand was Meta’s ad system specifically, and that
The Most Expensive Meta Ads Mistakes I’ve Made (And What I Do Differently Now) Read More »
If you’re still offering a PDF checklist in exchange for an email address, you’re not doing anything wrong. You’re just leaving somewhere between three and ten times your potential conversions on the table. The average conversion rate for gated ebooks — the default lead magnet of the previous decade — has dropped below 0.9%, while
AI Lead Magnets: How to Build One That Actually Grows Your List Read More »
Most people think a launch is a moment. It is not. It is a system, and how well you build that system in the weeks before you ever go live determines whether launch day is a revenue event or a very public confirmation that nobody was paying attention. I launched my first digital products in
How to Launch a Digital Product: The Pre-Launch to Post-Launch Playbook Read More »
Let’s talk about the single checkbox that’s quietly costing you the most money on your checkout page right now: the one you haven’t built yet. An order bump is a small, one-click offer that shows up right before payment, usually directly on your checkout page. The buyer adds it with a single click, no second
What Is an Order Bump and How Does It Increase Revenue Read More »
Hey, let’s talk about the thing nobody shows you a real example of: an actual, full, working digital product funnel. Not the diagram or the theory. The actual pages, the actual order, the actual mechanics of how a stranger becomes a buyer. I’ve spent close to a decade building funnels for international brands at the
Digital Product Funnel Examples: What a Full Funnel Actually Looks Like Read More »
Most thank you pages say some version of “thanks for your purchase, check your inbox!” And then they just… stop. The buyer closes the tab. The seller leaves money on the table and everyone just moves on with their lives. This is one of the highest-leverage problems in a digital product business and also one
How to Set Up a Thank You Page That Sells Read More »
Every digital product business runs on email. Not Instagram, not TikTok, not whatever platform is having a moment this week before the algorithm tanks it into oblivion. Email. Because email is the only audience you actually own. The one that doesn’t disappear when Meta decides to halve your reach with no obvious reason. A lead
What Is a Lead Magnet Funnel and How to Set One Up Read More »
Most sales pages in the digital product space are broken in exactly the same way. They spend four paragraphs talking about the product and two sentences talking about the person who needs it. They list features without translating them into outcomes. They bury the price, add a vague CTA, paste in a couple of screenshots,
How to Write a Sales Page for a Digital Product That Actually Converts Read More »
