Ads

Most people are watching the wrong numbers. Here’s what to look at instead — and why. When you launch your first Meta ad, something slightly overwhelming happens: the dashboard gives you approximately 47 metrics to stare at. Impressions. Reach. Frequency. CPM. CPC. CTR. Link clicks. Landing page views. Cost per result. ROAS. And so on, […]

The Boost button is Meta’s most profitable feature. It is not yours. If you have ever clicked the blue Boost button on a Facebook or Instagram post, you have given Meta an easy win. The interface is designed for it: post something, watch it underperform organically, and then accept Meta’s helpful suggestion to reach more