Ads

If you’ve been running Meta ads the same way you did two years ago, you’re not running them wrong. You’re running them in a world that no longer exists. On January 15, 2026, Meta removed dozens of detailed interest targeting categories from Ads Manager. Gone. The granular interest stacking that performance marketers spent a decade […]

Most people are watching the wrong numbers. Here’s what to look at instead — and why. When you launch your first Meta ad, something slightly overwhelming happens: the dashboard gives you approximately 47 metrics to stare at. Impressions. Reach. Frequency. CPM. CPC. CTR. Link clicks. Landing page views. Cost per result. ROAS. And so on,

The Boost button is Meta’s most profitable feature. It is not yours. If you have ever clicked the blue Boost button on a Facebook or Instagram post, you have given Meta an easy win. The interface is designed for it: post something, watch it underperform organically, and then accept Meta’s helpful suggestion to reach more