A $7 product with no funnel behind it is not a business. It is a tip jar, at best. Most people selling low cost digital products build the product, post about it a few times, and wonder why the bank account does not move. The product was never the problem. The missing funnel was. A […]
The Complete Funnel Strategy For Low Cost Digital Products Read More »
If you’re still treating Pinterest like a social media app, you are leaving money on the table every. single. day. Pinterest is not a place to post and hope. It is a visual search engine, closer in behavior to Google than to Instagram, and almost nobody selling digital products is optimizing for it like one.
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Let’s get one thing straight before you type a single prompt. Building a digital product with AI does not mean you dump a ChatGPT output into a Google Doc, slap a cover on it, and call it a $37 course. That is how you end up with three sales and three refund requests. AI did
How to Create a Digital Product With AI (And Actually Sell It) Read More »
If you follow me on IG, you know that I do NOT have a faceless account. It’s just not for me, for a number of reason. That being said, people are making REAL money on Instagram without filming their face, whitening their teeth on camera, or turning themselves into a personal brand. So let’s kill
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If you’re still posting a three-slide carousel with a stock photo and a Canva quote and calling it a content strategy in 2026, we need to have a chat. Carousels are not a nice-to-have anymore. They are the one organic format on Instagram that is still working while everything else on the platform loses steam.
IG Carousels: Best Practices in 2026 Read More »
Ads cost money every single day. Social media reach is unpredictable and platforms change their algorithms constantly. But a blog post that ranks on page one of Google keeps sending people to your product page whether you’re working, sleeping, or doing something else entirely. That’s the compounding advantage of SEO that most digital product sellers
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If you’ve been running Meta ads the same way you did two years ago, you’re not running them wrong. You’re running them in a world that no longer exists. On January 15, 2026, Meta removed dozens of detailed interest targeting categories from Ads Manager. Gone. The granular interest stacking that performance marketers spent a decade
How to Target the Right Audience on Meta Ads for Digital Products (2026 Guide) Read More »
You’ve been posting every day. You’ve got traffic coming in. People are clicking through. And nobody is buying. Before you restructure your offer, rebuild your funnel, or convince yourself the market is saturated, check your sales page. Not your content, not your ads, not your email sequence. The page that’s supposed to close the sale.
The Real Reason You’re Not Making Sales Read More »
I spent close to a decade in digital marketing before I ever ran a single Meta ad. SEO, content strategy, email, growth programs for brands like Durex, Nurofen, and LexisNexis Global. I understood funnels, I understood conversion, I understood what makes people buy. What I did not understand was Meta’s ad system specifically, and that
The Most Expensive Meta Ads Mistakes I’ve Made (And What I Do Differently Now) Read More »
If you’re still offering a PDF checklist in exchange for an email address, you’re not doing anything wrong. You’re just leaving somewhere between three and ten times your potential conversions on the table. The average conversion rate for gated ebooks — the default lead magnet of the previous decade — has dropped below 0.9%, while
AI Lead Magnets: How to Build One That Actually Grows Your List Read More »
