If someone has explained APIs to you before and you still walked away more confused than when you started, that is not a you problem. That is a “this was written by a developer who has never had to explain anything to a human being” problem. Most API documentation reads like it was written for […]
How APIs Work (And Why Non-Technical Creators Are Finally Paying Attention) Read More »
Most thank you pages say some version of “thanks for your purchase, check your inbox!” And then they just… stop. The buyer closes the tab. The seller leaves money on the table and everyone just moves on with their lives. This is one of the highest-leverage problems in a digital product business and also one
How to Set Up a Thank You Page That Sells Read More »
I’ve had this conversation more times than I can count and it goes the same way every time. Someone tells me their niche is too saturated. They’ve been posting for months, they’ve built a product, they’ve launched it twice, and nothing happened. So now they’re convinced the niche is the problem and they’re about to
Your Niche Isn’t the Problem. Your Offer Is. Read More »
Every digital product business runs on email. Not Instagram, not TikTok, not whatever platform is having a moment this week before the algorithm tanks it into oblivion. Email. Because email is the only audience you actually own. The one that doesn’t disappear when Meta decides to halve your reach with no obvious reason. A lead
What Is a Lead Magnet Funnel and How to Set One Up Read More »
Here’s something that took me an embarrassingly long time to accept after spending close to a decade in growth marketing: a higher price is often not a barrier to purchase. It’s a reason to purchase. I know that’s counterintuitive. The instinct when you’re building your first digital product or your fifth is to price it
The $97 Product That Outsells the $27 One Every Time — And Why Read More »
Most sales pages in the digital product space are broken in exactly the same way. They spend four paragraphs talking about the product and two sentences talking about the person who needs it. They list features without translating them into outcomes. They bury the price, add a vague CTA, paste in a couple of screenshots,
How to Write a Sales Page for a Digital Product That Actually Converts Read More »
There’s a specific kind of creator paralysis I see everywhere in the digital products space right now. Someone finds a creator who’s absolutely killing it. They study that creator’s content. They note the format, the hooks, the posting schedule, the color palette, the offer structure, the language they use to describe their audience. And then
Why Copying Successful Creators Is Making You Invisible Read More »
There’s a $48 billion industry built on making you feel like you’re making progress when you’re not. I want to talk about that. Not to be harsh or to make you feel bad about the podcasts you listen to while toting your kids around to their extracurriculars or the Instagram saves you’ve collected since January.
How the Mindset Content Loop Keeps People Consuming Instead of Building Read More »
I want to talk about a pattern I’ve watched play out dozens (hundreds? thousands?) of times in the last few years — and I’m watching it accelerate right now with the rise of the “digital income for moms” niche I happen to operate in. Someone opens an Instagram account. In 60 days they have 4,000
How to Spot a Course With No Real Credentials Behind It (And Why It Matters) Read More »
I’ve built funnels for brands doing seven figures. I’ve diagnosed why campaigns stalled, rebuilt broken conversion paths, and watched good products fail because nobody had designed a coherent path from “stranger” to “buyer.” I did all of that for almost a decade — for other people’s businesses. When I got laid off in February 2026
How to Build a Digital Product Sales Funnel From Scratch Read More »
