Let me tell you what the data shows and let you decide what to do with it. Workers with advanced AI skills earn 56 percent more than peers in the same roles without those skills, according to PwC’s analysis of more than one billion job advertisements across six continents. That number is not a projection. […]
Why Learning AI Is the Most Important Financial Decision You Can Make Right Now Read More »
Here is the take nobody in the Instagram growth space wants to say out loud, because it kills the entire premise of their product: your follower count is largely irrelevant to whether you make money. I launched my Instagram account on May 6, 2026. I had zero followers, no existing audience, and a business that
Why Growing Your Instagram Following Is the Last Thing You Should Focus On Read More »
I’ve had this conversation more times than I can count and it goes the same way every time. Someone tells me their niche is too saturated. They’ve been posting for months, they’ve built a product, they’ve launched it twice, and nothing happened. So now they’re convinced the niche is the problem and they’re about to
Your Niche Isn’t the Problem. Your Offer Is. Read More »
Here’s something that took me an embarrassingly long time to accept after spending close to a decade in growth marketing: a higher price is often not a barrier to purchase. It’s a reason to purchase. I know that’s counterintuitive. The instinct when you’re building your first digital product or your fifth is to price it
The $97 Product That Outsells the $27 One Every Time — And Why Read More »
There’s a specific kind of creator paralysis I see everywhere in the digital products space right now. Someone finds a creator who’s absolutely killing it. They study that creator’s content. They note the format, the hooks, the posting schedule, the color palette, the offer structure, the language they use to describe their audience. And then
Why Copying Successful Creators Is Making You Invisible Read More »
There’s a $48 billion industry built on making you feel like you’re making progress when you’re not. I want to talk about that. Not to be harsh or to make you feel bad about the podcasts you listen to while toting your kids around to their extracurriculars or the Instagram saves you’ve collected since January.
How the Mindset Content Loop Keeps People Consuming Instead of Building Read More »
I want to talk about a pattern I’ve watched play out dozens (hundreds? thousands?) of times in the last few years — and I’m watching it accelerate right now with the rise of the “digital income for moms” niche I happen to operate in. Someone opens an Instagram account. In 60 days they have 4,000
How to Spot a Course With No Real Credentials Behind It (And Why It Matters) Read More »
