I’ve had this conversation more times than I can count and it goes the same way every time. Someone tells me their niche is too saturated. They’ve been posting for months, they’ve built a product, they’ve launched it twice, and nothing happened. So now they’re convinced the niche is the problem and they’re about to […]
Your Niche Isn’t the Problem. Your Offer Is. Read More »
Here’s something that took me an embarrassingly long time to accept after spending close to a decade in growth marketing: a higher price is often not a barrier to purchase. It’s a reason to purchase. I know that’s counterintuitive. The instinct when you’re building your first digital product or your fifth is to price it
The $97 Product That Outsells the $27 One Every Time — And Why Read More »
There’s a specific kind of creator paralysis I see everywhere in the digital products space right now. Someone finds a creator who’s absolutely killing it. They study that creator’s content. They note the format, the hooks, the posting schedule, the color palette, the offer structure, the language they use to describe their audience. And then
Why Copying Successful Creators Is Making You Invisible Read More »
There’s a $48 billion industry built on making you feel like you’re making progress when you’re not. I want to talk about that. Not to be harsh or to make you feel bad about the podcasts you listen to while toting your kids around to their extracurriculars or the Instagram saves you’ve collected since January.
How the Mindset Content Loop Keeps People Consuming Instead of Building Read More »
I want to talk about a pattern I’ve watched play out dozens (hundreds? thousands?) of times in the last few years — and I’m watching it accelerate right now with the rise of the “digital income for moms” niche I happen to operate in. Someone opens an Instagram account. In 60 days they have 4,000
How to Spot a Course With No Real Credentials Behind It (And Why It Matters) Read More »
