I read the terrifying AI headlines so you don’t have to. Then I show you what to actually do about them.

MIT. The IMF. The guy who built ChatGPT. Nobel Prize winners. Two hundred economists signing letters.

Every freaking week somebody important says the same thing in different words: the paycheck you’re counting on isn’t as safe as it was five years ago.

Terrifying? Kind of. Hopeless? Thankfully, not entirely.

Biochemist. Nomad. Marketer. Mom. Yogi. Dog person.

I didn’t plan any of this. It worked anyway.

I have a biochemistry degree. I worked as an organic chemist until I realized I wanted to travel the world instead of staring at mass specs all day.

So I started a travel blog, quit my job, and crossed an ocean with a suitcase and a rescue dog named Andre.

Three months into full-time travel, COVID hit. I got stuck in Romania. Best accident of my life.

I married a Hungarian biker. Picked up two more street dogs. Had two boys, Olly and Eli, 5 and 3, both feral AF. We’re in Cluj-Napoca now, with three rescue dogs and absolutely no chill mornings.

That travel blog taught me SEO. SEO got me hired at a digital marketing agency. And the agency put me inside real accounts for Durex AU, Nurofen, Reckitt Benckiser, and LexisNexis Global. Growth marketing, paid media, content strategy, the whole shebang. (I’ve since sold the blog.)

Then in late February 2026, I got laid off in a company-wide restructuring. AI had made my position all but completely redundant. Where my daily tasks once easily took up 7+ hours per day, my working hours slowly trickled down to two or three.

I didn’t need a headline to tell me a paycheck can disappear. Mine did.

So I took almost a decade of marketing experience and built a digital product business I own. No boss. No restructuring. No layoff email.

Every weird career pivot made me better at this.

What I used to call crippling indecision turned out to be compounded expertise.

What I don’t teach. And why that matters.

I don’t teach going viral, growing followers, or becoming a coach. I haven’t built a 100k account. Why would I sell you a course on something I haven’t done at scale?

I also don’t teach dropshipping, Amazon FBA, print-on-demand, or network marketing. You won’t find a vague “make money online” mega-program here.

What I know deeply, because I did it for years inside real agencies, is growth marketing, SEO, content strategy, paid media, buyer psychology, and building systems that convert. That’s the foundation under everything I create and sell.

I stay in my lane. That’s how you know exactly what you’re getting.

How I do things

Why this exists

One day I trusted a stranger on the internet and I built my first digital product. I needed it to work. Not a passion project and definitely not a cute side hustle. Actual income that fits around two kids and three dogs.

A layoff can happen to anyone. And the headlines say it’s about to hit a lot more people.

I want you to have something that’s yours before that happens. So you’re never choosing between being present for your family and being paid. I did this initially out of desperation, but you shouldn’t have to.

You don’t need to work harder. You need better tools.